Privacy Policy

Lit For Life Genetics ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

By using our website, you consent to the data practices described in this policy. If you do not agree with the practices described, please do not use our website.

We use the information we collect for the following purposes:

• To respond to your inquiries and provide customer support
• To improve and optimize our website and user experience
• To analyze website usage and trends
• To ensure website security and prevent fraud
• To comply with legal obligations
• To send you updates or communications (only if you have consented)

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

We may share your information only in the following circumstances:

• Service Providers: With trusted third-party service providers who assist us in operating our website, conducting business, or serving users, provided they agree to keep information confidential
• Legal Requirements: When required by law, court order, or government regulation, or to protect our rights, property, or safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets, where your information may be transferred as part of the transaction
• With Your Consent: When you have given explicit consent for us to share your information

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

While we strive to protect your personal information, we cannot guarantee absolute security. You use our website at your own risk.

Under Canadian privacy laws, including PIPEDA, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Withdrawal of Consent: Withdraw your consent for the collection, use, or disclosure of your information, subject to legal or contractual restrictions
• Complaint: File a complaint with the Privacy Commissioner of Canada if you believe your privacy rights have been violated

To exercise these rights, please contact us using the information provided on our contact page.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

When we no longer need your information, we will securely delete or anonymize it in accordance with our data retention policies.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Our website is not intended for individuals under the age of 19+ (or 18+ in Alberta, 21+ in Quebec). We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from a minor without parental consent, we will take steps to delete such information promptly.

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Your continued use of our website after any changes constitutes acceptance of the updated Privacy Policy.